Achieving your health goals is not easy. Life throws a lot of temptation at you. Surprise burritos. Bachelor party weekends. There will be days where you stick to the plan. Days where you donut. You’re not going to be perfect. And MyFitnessPal believes that’s just fine. It’s all part of the journey. And you should enjoy it, as long as you’re headed in the right direction overall.
It’s about progress, not perfection. Splurge a little today, reel it back in tomorrow. You just gotta know where you stand.
I was the Creative Director for the launch of Credit Karma Money, CK’s checking and savings accounts. In addition to performance marketing (emails, paid social- FB, TikTok, Insta, Twitch), we also created TV spots to announce new product features.
Credit Builder is the secret weapon for building credit.
Credit Builder is the trusted way to build your credit score.
When you win Instant Karma, your purchase is free. And that’s something you’ll want everyone to know.
When you win Instant Karma, your purchase is free. And that’s something you’ll want everyone to know.
Credit Karma Tax free and easy tax prep software makes Tax Season worth celebrating.
Getting paid early makes you want to party.
When you win Instant Karma, you’ll have money to spend on something else.
Running out of money before payday can put you in an unappetizing position.
Credit Karma Savings new high-yield savings account is a whole new way to save.
Yahoo News wanted to announce the launch of their new app that aggregates news stories from multiple sources across the spectrum—i.e. the AP, Bloomberg, USA Today, HuffPost, Reuters, Fox, CNN, etc.
With the midterms coming up, we decided to highlight some hot button political issues to encourage readers to step outside their echo chamber and see both sides of the story. The messages ran across banners, facebook/twitter/insta, and email.
role: CD/writer
Let’s face it, U.S. healthcare sucks. So Oscar Health decided to do something about it. They set out to make healthcare smart, simple and cost effective.
This campaign came in two waves. The first pointed out the ills of the system and the second showed the simplicity and ease of Oscar versus the competition.
role: CD/writer
When you trust the power within, anything is possible. Including playing professional football with a hearing impairment. Deaf since the age of three, Derrick Coleman didn't listen to the critics who said it couldn't be done and instead overcame his disability to achieve his dream of playing in the NFL.
Derrick's story transcends football (and advertising for that matter) and has become an inspiration to many- from children with hearing impairments to anyone trying to overcome any number of life's hurdles.
role: CD
Duracell batteries power every NFL headset, allowing for communication between coaches and players during the game.
This pair of spots show that in-game communication affects the same play from both the offensive and defensive sides of the ball, building to an intense goal line finish.
role: CD
The new Volkswagen up! comes standard with City Emergency Brake— a braking feature that automatically stops the car when it senses a collision.
These two print ads were done through our sister agency in Germany. Why two different ads? Well, VW couldn't decide which one they liked more. So, they produced both.
The client charged us with creating their first-ever global brand campaign— with no money.
If I had a dollar for every client that didn’t have any money, I would be a very, well, you know...
I digress.
So, yeah, a global campaign, on the cheap, to introduce and educate on what the product is, how it’s produced, and how/when it should be consumed. All in a fun, tongue-in-cheek, not-taking-itself-too-seriously manner.
It’s quite simple, really. The idea is right there in the product’s DNA.
To execute it cheaply (remember the money issue?), we looked to stock video. The fun, kitschy footage paired perfectly with our simple messaging to create entertaining films.
To catch people when they're on the go, out-of-home and in-store rounded out the campaign.
role: CD/writer
It's the age-old fantasy: Housewife has clog. Housewife calls plumber. Plumber clears housewife's, uh, pipe. *wink-wink, nudge-nudge*
role: ACD/writer
At some point in our lives, we've all experienced a "Bleachable Moment"— a gross, awkward, embarrassing or just plain weird moment we wish we could bleach away (both the memory and the actual mess) forever.
These spots were created to reach a younger demographic and appeal to them in a new and different way than the traditional "white fluffy towel, smiling mom" of past Clorox spots.
role: ACD/writer
The brief: "We need spots for the Olympics. Oh, and we only have $50k. Go!"
